Design & Visual Identity
RÉZO is a Montreal community organization that offers information, consultation, accompaniment, and referral services on all issues related to the health and well-being of gay, bisexual, trans and trans men.
Molotov has developed a large-scale, customized application to meet the highly specific needs of the RÉZO organization to promote the sexual and social health of their clients and at-risk populations. The app was initially designed for social workers, but also allows men who wish to integrate positive changes regarding their sexual or social health into their lives to guide themselves in the process.
Through a playful path and its push notification system, the RÉZO app acts as a positive reinforcement agent and leads to concrete results. Above all, the functionalities are simple and the content architecture and formatting have been designed to optimize the user experience to the maximum. Even better, the application is updated in real time through a content management interface that gives the client full autonomy.