Joliette’s Museum of Arts
2023
Strategy & Mobilizing
Video production
Musée d’art de Joliette
Joliette’s Museum of Arts, located at the heart of Lanaudière, holds some of Quebec’s most valued collections. The Museum is committed to preserving and valorizing ancient and contemporary works by artists from Québec, Canada, and beyond.
The Project
Molotov’s team joined in on the Museum’s mission to promote the richness and diversity of the Lanaudière region’s artists and artworks by overseeing the creation and production of five video clips. Each video features an artistic and cultural project, all with one common denominator: passion. This passion which drives artists and makes them commit to their art, is rooted in their unique stories, their creations, their practices, and in the potential impact their work can have on others… This collaboration was an exciting opportunity to celebrate and amplify the liveliness of Joliette’s (and, at a bigger scale, Quebec’s) cultural scene. All this while encouraging the region’s social and economic development. Molotov is thrilled to have provided the Museum with tools to showcase and bolster its artistic DNA.
