SDC Jean-Talon East – Fringale Festival
2024
Stratégie événementielle
Brand Identity
Identité nominale
SDC Jean-Talon Est
Let’s face it: Jean-Talon East Street isn’t exactly Montreal’s go-to hangout spot. Unless you live in or around St-Leonard, you might never have a reason to pass through. Yet, this area is a hidden cultural gem, offering authentic flavors from around the world. From arancinis to dumplings, pupusas to kebbes, this is the place for a delectable variety!
The Jean-Talon East SDC enlisted our expertise to spotlight the street’s gastronomic appeal. Our mission: to conceptualize a culinary event that resonates with local merchants and residents, and pair it with a vibrant visual identity. That’s how ‘Fringale’ was born. Named after the French word for ‘munchies,’ Fringale is a foodie trail spanning five themed weekends, each celebrating the culinary highlights of St-Leonard’s diverse diasporas. With small dishes priced under $8 and a points card offering access to weekly contests, Fringale was designed with local families in mind while also drawing curious foodies to the neighborhood.
Le projet
Personified by a friendly retro character inspired by the SDC logo, the event boasts a style that blends modernity with nostalgia, featuring colors that are sure to work up your appetite. This visual identity is divided into five sub-categories, each representing one of the five cultural themes.
